Indian smartphone shipments grew by 7.3 p.c on a year-on-year (YoY) foundation within the second quarter (Q2) of 2025, in accordance with a latest report by a market analysis agency. Within the first half (H1) of the 12 months, 70 million smartphones had been shipped within the nation, marking a 0.9 p.c YoY progress. The report famous that though the market recovered from a two-quarter stoop, weak client demand and better costs are prone to gradual general progress this 12 months. In Q2 2025, Vivo retained its prime spot by way of market share, adopted by Samsung and Oppo.
Indian Smartphone Shipments Grew 7.3 % YoY in Q2 2025
Based on a report by IDC, based mostly on information from its Worldwide Quarterly Cellular Telephone Tracker, in H1 2025, India’s smartphone market shipped 70 million units, displaying a 0.9 p.c YoY progress. The second quarter of the 12 months noticed 37 million smartphones shipped, marking a 7.3 p.c YoY enhance. A surge of recent mannequin launches throughout all worth segments, mixed with worth cuts on older telephones, greater offline retailer margins, and robust advertising and marketing efforts drove market progress in Q2 2025.
Regardless of recovering from two consecutive quarters of decline, the general restoration this 12 months is predicted to be slowed by weak client demand and rising common promoting costs (ASPs), the report added.
Apple upheld its robust efficiency by growing shipments to five.9 million models in H1 2025, which is a 21.5 p.c YoY rise. Throughout this era, the iPhone 16 was India’s top-selling mannequin, accounting for 4 p.c of the nation’s whole smartphone shipments.
The report additional added that Vivo maintained its robust place, topping India’s smartphone marketplace for the sixth consecutive quarter with a well-balanced lineup throughout numerous worth factors and gross sales channels. Samsung held onto second place, reaching 21 p.c progress pushed by new Galaxy A, M, and F collection fashions that includes AI enhancements in mid-range telephones.
Oppo secured third place, because of the success of its inexpensive Oppo K13 and Oppo A5x fashions and a concentrate on service centre assist. Nothing led in year-over-year progress with an 84.9 p.c enhance, adopted by iQOO at 68.4 p.c.
The entry-level phase (beneath $100 (roughly Rs. 8,900)) noticed robust year-over-year progress of twenty-two.9 p.c, growing its market share from 14 p.c to 16 p.c. Xiaomi led this phase with its inexpensive Redmi A4 and Redmi A5 fashions.
Shipments within the mass funds phase ($100 to $200 (roughly Rs. 17,500)) grew barely by 1.1 p.c YoY, however its market share dropped from 44 p.c to 42 p.c. Vivo, Oppo, and Realme proceed to dominate this phase, collectively holding 60 p.c of the share.
The entry-premium phase ($200 to $400 (roughly Rs. 35,100)) skilled a decline in shipments by 2.5 p.c YoY, inflicting its market share to fall from 30 p.c to 27 p.c. Vivo, Samsung, and Oppo stay the leaders right here, whereas Motorola noticed vital cargo progress, rating fourth.
The mid-premium phase ($400 to $600 (roughly Rs. 52,600)) confirmed robust progress of 39.5 p.c, growing its market share from 4 p.c to 5 p.c in Q2 2025. Oppo and OnePlus had been the primary gainers in comparison with the earlier quarter.
The premium phase ($600 (roughly Rs. 52,600) to $800 (roughly Rs. 70,100)) recorded the best progress at 96.4 p.c, with market share doubling from two p.c to 4 p.c. The iPhone 16 and iPhone 15 mixed accounted for over 60 p.c of shipments on this class.
Lastly, the super-premium phase (above $800) grew by 15.8 p.c, sustaining a gentle seven p.c market share. Samsung overtook Apple because the chief on this phase, holding 49 p.c of the market in comparison with Apple’s 48 p.c. Key fashions included the iPhone 16, iPhone 16 Plus, Galaxy S25 Ultra, Galaxy S24 Ultra, and Galaxy S25.
In Q2 2025, shipments utilizing Qualcomm chips rose 37.6 p.c YoY, capturing a 33.9 p.c market share. In the meantime, MediaTek’s share fell to 44.3 p.c from 56.1 p.c, as a consequence of a 15.4 p.c drop in shipments.
Offline channel shipments grew by 14.3 p.c YoY in Q2 2025, growing their share to 53.6 p.c. In distinction, on-line channel shipments remained regular through the quarter. The net market share declined YoY from 49.7 p.c in Q2 2024 to 46.4 p.c in Q2 2025, but it surely noticed a quarter-over-quarter (QoQ) rise from 41.9 p.c in Q1 2025.
Offline progress in latest quarters has been boosted by manufacturers utilizing omnichannel methods like higher retailer margins, in-store promoters, and worth cuts, in accordance with the report. To compete, on-line sellers launched summer time gross sales with huge reductions on mid-range and premium telephones.
Indian Smartphone Shipments H2 2025 Outlook
Smartphone shipments are anticipated to drop barely in 2025 due to rising costs and different financial circumstances which can be reducing demand, particularly for funds telephones. That is inflicting the inexpensive Android market to shrink, slowing general progress, the report defined. In the meantime, gross sales of iPhone fashions proceed to indicate robust progress with double-digit YoY will increase.
The report additional claimed that the mid-range smartphone market had too many new fashions, inflicting robust competitors and sure further inventory for the festive season. Within the second half of 2025, manufacturers and sellers are anticipated to concentrate on launching new shipments as a substitute of utilizing heavy promotions to promote outdated inventory.