Gross sales of foreign-branded cellphones in China, together with these of Apple, fell 9.7 p.c year-on-year in Might, in keeping with knowledge launched by a government-affiliated analysis firm on Friday.
Calculations based mostly on the information from the China Academy of Info and Communications Know-how (CAICT) confirmed that Might shipments of foreign-branded telephones in China fell to 4.54 million handsets from the identical month final 12 months.
As the most important overseas cell phone maker in China’s smartphone-dominated market, Apple’s efficiency performs a major function within the total knowledge on foreign-branded telephone gross sales within the nation.
Apple has confronted elevated competitors from home rivals and has reduce costs to remain aggressive. Chinese language e-commerce platforms provided reductions of as much as 2,530 yuan ($351) on Apple’s newest iPhone 16 fashions in Might.
The CAICT knowledge didn’t give particular figures for Apple.
Shipments of telephones inside China had been down 21.8 p.c year-on-year to 23.72 million handsets for the month, the information confirmed.
© Thomson Reuters 2025