Digital Arts has mentioned it isn’t at the moment trying to elevate the costs of its video games at the same time as some publishers have begun testing $80 pricing for his or her triple-A titles. The corporate did not rule out a worth improve sooner or later sooner or later, however mentioned it wasn’t trying to make any adjustments “at this stage”. EA’s affirmation suggests Battlefield 6, which was lately revealed, will likely be priced at $70.
EA Will not Elevate Costs of Its Video games
The query of $80 pricing got here up on the firm’s first-quarter FY 2026 earnings call, the place EA CEO Andrew Wilson mentioned the purpose was to ship worth to gamers throughout totally different worth factors, starting from free-to-play to deluxe version releases.
“We’re not trying to make any adjustments on pricing at this stage, however that is within the assemble of, we already provide a reasonably broad pricing scheme throughout our numerous merchandise,” Wilson mentioned in response to a question on pricing through the Q&A piece of the decision.
“When you concentrate on all the things from free to play via to our premium merchandise and our deluxe editions, our orientation is all the time to seize the total spectrum of pricing in order that we are able to serve gamers in the easiest way attainable and provide them the best worth. We’ll proceed to take a look at alternatives to ship nice worth to our gamers via numerous pricing schemes over the course of time, however no dramatic adjustments deliberate but,” he added.
EA CFO Stuard Canfield weighed in, as properly, saying that the corporate had not factored in any new pricing technique for the present fiscal yr and earnings steering for FY 2026.
Battlefield 6 Pricing
Feedback from EA executives roughly affirm Battlefield 6 will keep trade commonplace $70 pricing when it launches someday in FY 2026. The corporate took the covers off the navy shooter final week and is about to host a multiplayer reveal occasion on July 31. EA has said Battlefield 6 would be the “most formidable” sport within the historical past of the collection.
Through the earnings name, Wilson mentioned the corporate was constructing Battlefield 6 as a platform fairly than a product and had backed the sport with appreciable funding.
“We have been investing extra behind this Battlefield than any Battlefield product earlier than it,” Wilson mentioned. “And actually, the massive cause for that’s this is not only a product. We’re actually constructing out Battlefield as a platform. And you will hear much more about this in simply two days’ time, and you may see much more about it in two days’ time. And all will turn into extra clear concerning the nature of our funding over the past 4 years with 4 studios constructing towards this launch to this point.”
EA’s touch upon online game pricing comes after Nintendo launched Mario Kart World at $80 in June. Earlier this yr, Microsoft, too, mentioned it will elevate the costs of a few of its video games from $70 to $80 this vacation season. The Xbox guardian, nevertheless, walked back its decision final week, confirming that its vacation releases in 2025, together with The Outer Worlds 2, will not value $80.