International smartwatch shipments declined by two % on a year-on-year (YoY) foundation within the first quarter (Q1) of 2025, in line with a latest report by a market analysis agency. This dip is claimed to have been brought on by market deceleration in India and a decline in Apple shipments. Amid a worldwide decline, China noticed an upward pattern, reportedly pushed by rising shipments of children’ smartwatches from Chinese language manufacturers like Huawei, Imoo, and Xiaomi. The report added that the market is anticipated to get better in 2025, pushed by the launch of latest fashions and extra individuals utilizing superior smartwatches.
International Smartwatch Shipments Down Two % YoY in Q1 2025
In response to a report by Counterpoint Analysis, the global smartwatch shipments declined by 2 % YoY in Q1 2025, making it the fifth consecutive quarter of YoY decline. The decline was as a result of slowdown in India’s once-booming smartwatch market and a drop in Apple’s smartwatch shipments, the report added.
China, nonetheless, noticed a 37 % YoY progress in smartwatch shipments. The expansion was led by excessive native demand, cost-effective product methods, and good efficiency from manufacturers like Huawei, Imoo, and Xiaomi, in line with the report. The rise in shipments additionally pushed China’s share within the world smartwatch market to its highest degree since This fall 2020.
The report additional claimed that regardless of Apple recording a YoY decline for the sixth consecutive quarter, it retained its prime place within the world smartwatch market share, backed by a rising base of iOS customers. Huawei and Xiaomi adopted the Cupertino-based tech big in market share. The Chinese language manufacturers are mentioned to have maintained aggressive pricing aimed on the mid-to-premium segments, a various product portfolio and a powerful home cargo efficiency.
Samsung, then again, noticed an 18 % YoY decline in smartwatch shipments. This was as a result of weak efficiency of its previous-generation fashions throughout main markets, the report claimed.
In response to the report, the children’ smartwatch section noticed vital world progress, with Imoo sustaining its lead, pushed by reasonably priced, feature-rich merchandise. China remained the biggest contributor to world youngsters’ smartwatch shipments, adopted by progress in North America, Asia Pacific, and Europe. This rise displays a rising pattern of delaying early smartphone use for youngsters, together with rising considerations of fogeys over their kid’s location monitoring.
The worldwide smartwatch market is present process a notable shift in shopper preferences, the report added, the place shoppers are shifting up the worth ladder, looking for higher options and long-term worth. Subsequently, in Q1 2025, the $100–$200 (roughly Rs. 8,600 to roughly Rs. 17,200) value section recorded a 21 % progress in smartwatch shipments, pushed by demand for improved well being and health options. Additionally consistent with the shift, the entry-level smartwatch section (beneath $100 (roughly Rs. 8,600)) witnessed a 17 % decline in shipments.
International Smartwatch Shipments Outlook
The report concluded with an outlook that the worldwide smartwatch market is anticipated to get better modestly in 2025, with projected progress of round three %. This progress is anticipated to be pushed by firms integrating upgraded well being sensors and AI options into their merchandise. Moreover, the market might profit from some smartwatches receiving medical-grade certifications, increasing their use instances past way of life and health.
The anticipated progress within the world smartwatch market can also be marked by a behavioural shift in shopper preferences, the place they prioritise performance, long-term worth and cosystem integration, in line with the report. The shift will doubtless steer the market towards extra premium fashions.