Netflix has reportedly admitted to utilizing synthetic intelligence (AI) movies for one among its sci-fi exhibits. As per the report, the streaming big generated a scene within the collection ‘The Eternaut’ to indicate a collapsing constructing. The corporate revealed the knowledge throughout its Q2 2025 earnings name. That is the primary time Netflix has acknowledged utilizing AI for the manufacturing of its unique exhibits, highlighting that video technology AI fashions at the moment are reaching the maturity the place the expertise can be utilized for large-scale film and present manufacturing.
Netflix Makes use of AI for The Eternaut
According to The Verge, the co-CEO of the corporate, Ted Sarandos, admitted to utilizing AI for one of many platform’s unique exhibits in the course of the earnings name. The chief reportedly claimed that utilizing AI for one of many scenes turned out to be sooner than getting it finished utilizing conventional VFX. Whereas the co-CEO mentioned to have shunned naming any AI fashions, he detailed the scene the place AI-generated movies had been used.
The Eternaut is the corporate’s newest post-apocalyptic sci-fi thriller thriller, and its first season (comprising eight episodes) was launched on the platform on April 30. Within the collection, a scene exhibits a constructing in Argentina’s Buenos Aires collapsing as a prepare slams into it. As an alternative of taking pictures it historically and including the consequences through VFX, Netflix sought AI’s assist and the complete scene was generated synthetically.
Sarandos reportedly advised the shareholders, “That VFX sequence was accomplished 10 occasions sooner than it may have been accomplished with conventional VFX instruments and workflows. Additionally, the price of it simply would not have been possible for a present in that funds.”
The Netflix co-CEO reportedly additionally highlighted that the corporate is now satisfied of the capabilities of AI, and plans to make use of it once more sooner or later to assist creators “make movies and collection higher, not simply cheaper.”
Netflix is just not the one manufacturing firm to make use of AI in filmmaking. In 2024, epic interval drama The Brutalist used AI to enhance the actors’ Hungarian dialogues. AI was additionally used to carry some architectural designs to actuality. The film was later nominated for Finest Image on the Oscars 2025.