Elon Musk’s social media firm X is bringing again standard video-sharing platform Vine in “AI type”, the billionaire tech-entrepreneur mentioned on Thursday, nearly 9 years after the app was discontinued.

Musk made the announcement in a put up on X, previously Twitter, however didn’t present additional particulars. X didn’t instantly reply to a Reuters request in search of extra data on the reboot.

The Tesla CEO has beforehand hinted at reviving Vine a number of occasions since he acquired Twitter in 2022, together with posting public polls on X about bringing again the short-form video app that was standard within the 2010s.

Twitter launched Vine in January 2013, permitting customers to share small snippets of video that had been six seconds or much less, with the app shortly gaining reputation amongst video bloggers and attracting tens of millions of followers. In late 2016, Twitter introduced it might discontinue the app.

The six-second lengthy video format may work favorably for AI-generated content material, as most AI video era instruments obtainable at present usually generate short-form content material whereas longer video clips include elevated prices.

© Thomson Reuters 2025