Boult has been rebranded as Goboult in India. Alongside a brand new branding, the corporate has additionally launched a brand new emblem. With the rebranding, the wearable-focused model shared its progress targets for the upcoming yr and enlargement plans. By 2030, the model goals to launch in a number of international markets outdoors India. It plans to report a income of Rs. 1,000 crore within the monetary yr (FY) 2026 as properly. The corporate additionally plans to allocate funds in the direction of Analysis and Growth (R&D).
Boult Adopts New GoBoult Branding, New Brand in India
Boult will now be referred to as Goboult in India, the corporate confirmed in a press launch. The brand new model emblem includes a screwhead and an arrow. It aspires to be a “international Indian tech model,” focused in the direction of Gen-Z clients.
In FY 2025, the corporate earned Rs. 800 crore in income, virtually doubling its earnings over two years, Goboult revealed in a launch. It goals to achieve Rs. 1,000 crore in FY 2026, with a long-term goal of Rs. 2,000 crore by 2030.
Goboult additionally plans to launch throughout the USA, Europe, Southeast Asia and East Asia by 2030. The corporate plans to broaden its retail shops from 3,000 to over 30,000 inside the subsequent 18 months, as offline gross sales are anticipated to grow to be a key part of its income.
With premium wearables, audio wearables, and tech-enabled private gear, Goboult plans to enter the section with a mean promoting value (ASP) of Rs. 2,000 and above. The corporate guarantees to speculate Rs. 25 crore in R&D, with priorities together with enhancing software program integration and creating intuitive person experiences with the assistance of AI options. It should proceed to give attention to collaborations and popular culture integration, like its partnerships with Mustang.
The corporate just lately launched Boult FluidX and Boult FluidX Pro headphones in India at Rs. 2,299 and Rs. 2,499, respectively. They function 40mm drivers, IPX5-rated waterproof builds, and help each ANC and ENC options. The bottom and Professional variants are claimed to supply as much as 60 hours and as much as 70 hours of battery life, respectively.