Google is planning to introduce advertisements in AI Overviews in India later this yr, the corporate said in a press launch. The Mountain View-based tech big made the announcement at its Google Advertising and marketing Reside (GML) India occasion on Thursday. Alongside, the corporate has additionally launched a slew of recent synthetic intelligence (AI)-powered advert instruments for manufacturers and enterprises. Amongst them, the most important software is “Generated for You” that may undergo a model’s product catalogue and generate photographs and video advertisements whereas aligning with the model’s identification.
Google Plans to Present Indian Search Customers Advertisements in AI Overviews
In October 2024, a number of Google Search customers within the US reported seeing ads in the AI Overviews part when looking about sure merchandise and suggestions. The tech big later formally launched advertisements to each cellular and desktop customers within the US, highlighting that solely related, search query-based advertisements shall be served to customers. Thus far, the corporate has not expanded these advertisements in some other area.
Nevertheless, on the GML India occasion, Google shared its plans to start displaying advertisements in AI Overview to India customers later this yr. There was no point out of any specific timeline for when customers can anticipate to see them. Identical to within the US, these advertisements shall be served on each cellular and desktop. Notably, solely English language advertisements shall be proven to customers.
Google revealed on the occasion that globally, greater than 1.5 billion individuals use AI Overviews, and in India, the function has witnessed a robust 10 p.c progress in the kind of queries that present these AI-generated summaries. This excessive visibility might need been the rationale behind Google’s choice to increase advertisements in AI Overviews.
Within the US, advertisements in AI Overviews beneath the abstract, in a specified “Sponsored” part. These advertisements include a title, brief descriptor, and a clickable buy hyperlink. The merchandise proven are based mostly on the search key phrases.
Aside from this, the tech big can be introducing a brand new AI advert software in its Product Studio, which shall be out there later this yr. Dubbed “Generated for You,” it may routinely establish essentially the most related merchandise from a model’s catalogue and generate photographs and movies that align with the model’s identification. These advert belongings can then be used throughout Google platforms, and advertisers can monitor their efficiency. The corporate mentioned the AI software may analyse traits to counsel advertising and marketing marketing campaign ideas and seasonal promotions.