The Xiaomi 15 Civi was anticipated to launch in India later this 12 months, however the firm has reportedly scrapped these plans. In response to a report, the Chinese language tech large could also be reconsidering its technique to push extra premium merchandise within the nation. Whereas no official cause has been said, the choice is imagined to be influenced by the lower-than-expected gross sales of its predecessor, the Xiaomi 14 Civi, which launched in India in June 2024. Notably, the rumoured handset was anticipated to be a rebadged model of the Xiaomi Civi 5 Professional.
Xiaomi 15 Civi India Launch Reportedly Cancelled
In response to a SmartPrix report citing trade sources, Xiaomi has cancelled its plans to launch the 15 Civi handset in India. Whereas the explanation hasn’t been formally confirmed, it’s stated to be linked to the lower-than-expected gross sales of the Xiaomi 14 Civi within the nation.
The Xiaomi 14 Civi launched in India as a camera-focused smartphone priced at Rs. 42,999 and Rs. 47,999 for the 8GB + 256GB and the 12GB + 512GB variants, respectively. Presently, it’s being offered at discounted charges of Rs. 36,999 and Rs. 38,999 for the 256GB and 512GB choices, respectively, through the official website. On Amazon, the telephone is available at a cheaper price of Rs. 29,999 for the 8GB + 256GB model and Rs. 31,999 for the 12GB + 512GB configuration.
If the India launch of the Xiaomi 15 Civi has certainly been cancelled, it might create a niche in Xiaomi’s Rs. 35,000 to Rs. 45,000 phase in India, indicating a doable rethink of its premiumisation technique out there.
In the meantime, Xiaomi’s sub-brand Redmi is planning to unveil two new smartphones in India. This hints on the firm’s renewed deal with the budget-friendly phase.
The purported Xiaomi 15 Civi was stated to launch with related options because the Xiaomi Civi 5 Pro, which was unveiled in China in Could. It incorporates a Leica-backed 50-megapixel triple rear digital camera unit, a 50-megapixel selfie shooter, a 1.5K micro-curved show, a Snapdragon 8s Gen 4 chipset, and a 6,000mAh battery with 67W wired quick charging assist.