Oppo introduced the extension of its strategic partnership with Swedish digital camera tools producer Hasselblad at a particular occasion held in Gothenburg, Sweden on Wednesday. The 2 firms have lengthy collaborated for creating imaging applied sciences which are built-in in Oppo Discover collection smartphones, such because the HyperTone Digital camera Techniques launched with the Discover X8 lineup in 2024. Alongside the extension of this partnership, Oppo and Hasselblad may also mix their technical prowess for the co-development of a next-gen cell imaging system.
Oppo and Hasselblad’s Partnership
During the last 4 years, the R & D groups at Oppo and Hasselblad have collaborated on a collection of tasks to develop a collection of imaging instruments. A key instance of the success of this partnership is Hasselblad Portrait Mode, launched with the Oppo Discover X5 collection in 2022. It leverages the HyperTone Engine to seize skilled portraits with a bokeh impact that’s designed to match basic Hasselblad lenses.
In the meantime, one other characteristic is the XPAN Mode which recreates the basic 65:24 extensive facet ratio of the Hasselblad XPAN 35mm rangefinder digital camera.
“The partnership with Hasselblad is constructed on a shared ardour for innovation and a dedication to delivering the final word imaging expertise”, Pete Lau, Chief Product Officer at Oppo mentioned in a press be aware.
This partnership first began in 2022, with Oppo initially saying a three-year collaboration with the Swedish firm to “co-develop industry-leading digital camera applied sciences” for the flagship Discover X collection by specializing in bettering the color science. It aimed to mix Hasselblad’s conventional aesthetic with Oppo’s superior imaging options.
The partnership was supposed to finish this yr, nevertheless, an extension has now been introduced.
With their collaboration now prolonged, Oppo and Hasselblad will co-develop a next-gen cell imaging system, the corporate introduced. The China-based smartphone maker claims that its upcoming know-how will set up a brand new customary high quality and expertise relating to imaging techniques for handsets.
“With the extension of our collaboration, we’ll push the boundaries of cell imaging even additional”, the official added.
Extra particulars concerning the claimed next-gen cell imaging system can be introduced later within the yr.